CHINA / News
Laobian Jiaozi: Traditional Chinese food's modernization
By Shangguan Zhoudong (China Daily)
Updated: 2006-09-13 15:21
Jiaozi (Chinese dumpling) is a traditional Chinese food, which is
essential during holidays in North China, has become one of the most
widely loved foods all over the country.
Starting from a small snack bar selling dumplings in 1829 (Qing Dynasty),
currently Shenyang Laobian Dumpling Co Ltd has developed into a
large-scale enterprise integrating with catering, accommodation, chains
management and food production.
Over 100 different kinds of dumplings are available in the restaurant.
Apart from Shenyang, 80 authorized chain restaurants in Beijing,
Guangzhou and other Chinese big cities can offer Laobian dumplings to
customers.
The company also added more Chinese culture into its dumplings, such as
royal culture of Qing Dynasty, contributing more to its brand awareness.
By far, Laobian dumplings have been named as Liaoning Famous Brand,
Shenyang Famous Brand titles.
In order to expand businesses, Laobian also built its website and promote
Liaobian brand via Internet.
After succeeding in dumplings, Laobian began products diversification and
spent more money on fast and frozen food equipment and pay more attention
on new products research and development.
Laobian also invest in a new frozen food plant, which has a annual
production capability of 50,000 tons, its distribution network will cover
Heilongjiang, Jilin and Liaoning Provinces.
The company improved its service standards, quality, and unified in
company logo, clothing, tableware, products quality and services.
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